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  • Public relations strategy and implementation​

  • Press release generation and content creation

  • Interview development and management

  • Seeding feature articles and column development

  • Press briefing development and organization

  • Campaign creation and execution

  • Liaison with the press

  • Product placement

  • Media monitoring and analysis

  • Internal communication and incentive plan

  • Copywriting

  • Media and crisis management training

  • ​CSR Programme Development

  • Arabising content and copy

  • Reporting and strategic analysis

PUBLIC RELATIONS

We work closely with brands to identify and define their strategy and goals to craft compelling messaging and proactively target the most influential national and regional consumer print media, radio, TV and websites.

We strive to maintain excellent relationships with the media and work our connections to secure coverage for your brand through these services:

Our expertise is in assessing a brand's reputation and designing a bespoke communications strategy to meet the desired targets. We help bring authority and credibility to your relevant market, with strategic messaging to publications locally and across the Middle East.

As a well-established public relations company offering PR services in the UAE, our aim is to provide excellent and highly effective regional and international exposure for clients seeking public relation services

MEDIA RELATIONS

Media relations is all about creating and nurturing those close relationships with the media and using them in order to promote your business. XO Consultancy uses multiple media outlets to tell your story; from TV to Magazine, Radio, and even Newspapers, we harness the power and wider reach of media outlets and achieve greater influence and increased trust with your potential customers.

RECENT PR COVERAGE FOR OUR CLIENTS

Look inside: There’s a new AI-driven restaurant in Dubai

Amelia Restaurant & Lounge earns recognition on 50 Best Discovery

Colossal Float Dubai nightclub to open on the QE2 in October

THE SECRET IS OUT! VOYAGE BY AMELIA

ICY DUBAI, A NEW-AGE LUXURY NIGHTCLUB

INTRODUCING STËLLA: THE NEW TRENDY BAR AND LOUNGE IN DOWNTOWN DUBAI

The best beach clubs in Dubai

777: Theres a cool new adults only arcade opening in Dubai

UAE fine dining is taking Dubai by storm, but is it worth the cost?

SIENNA CLUBHOUSE TO UNVEIL ITS URBAN OASIS IN DUBAI’S ICONIC OPUS TOWER

RECENT PR COVERAGE FOR XO

Revealed: Every shortlist in Caterer After Dark 2024

Caterer Power List 2023: 50 of the most influential F&B industry leaders

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