ABOUT XO
Experience the allure of XO Consultancy, a bespoke agency situated in the vibrant landscape of Dubai. Our focus is on delivering unparalleled 360 solutions meticulously crafted for the Food & Beverage (F&B), Hospitality, Fashion and Lifestyle sectors. Proficient in Marketing, PR, influencer management, and social media, we offer the key to standing out in today's fiercely competitive market. Uncover the transformative influence of XO Consultancy and unleash the true potential of your business.
Our innovative boutique agency isn't just a marketing firm; it's a hub of dynamic solutions. Our team of passionate experts possesses an unmatched comprehension of the industry, providing you with the ultimate 360-degree experience in marketing strategy, public relations, influencer collaborations, social media management and much more.
Your brand merits nothing short of excellence, and with our fearless expertise at your disposal, that's precisely what it will achieve.
THE FOUNDER
Seher Farooq is a visionary entrepreneur and industry leader in Dubai’s marketing, PR, and branding landscape. As the Founder & CEO of XO Consultancy, she has built a reputation for delivering impactful, high-level strategies across the F&B, hospitality, and lifestyle sectors, working with some of the region’s most prominent venues and brands.
Known for her sharp market insight and creative direction, Seher has successfully led the launch and positioning of iconic destinations, combining strategic thinking with innovative execution. Her approach goes beyond traditional PR, blending storytelling, influencer engagement, and experiential marketing to create lasting brand presence.
With a track record of high-profile collaborations and international expansions, Seher continues to push boundaries in the industry. Her expansion into XO Talent further reflects her commitment to shaping culture across art, music, and entertainment, solidifying her position as a driving force in the region’s evolving media and marketing space.
THE TEAM
A collective of forward-thinking creatives, strategists, and industry specialists, united by a shared commitment to delivering impactful brand experiences. With expertise spanning marketing, PR, influencer relations, social media, and creative direction, the team brings together diverse skill sets to craft tailored strategies that resonate in today’s fast-paced, ever-evolving market.
Driven by precision and creativity, the team works closely with each client to understand their brand at its core—translating vision into execution through campaigns that are both culturally relevant and commercially effective. From high-profile venue launches to ongoing brand management, the XO team operates with a hands-on, detail-oriented approach that ensures consistency, quality, and results at every touchpoint.
More than just a team, XO functions as an extension of its clients—collaborative, adaptive, and relentlessly focused on elevating brands to their highest potential.